Created in Sep. 2004, due to the limited nature of having blogging in my MVHosted.com service, I decided to build out a separate photo blogging service. Members could easily create a customized look for their blog with the built in theme maker. Also included privacy settings, built in tracking / statistics, photo album integration on the blog, mobile post & photo submission capability, group blogging, and video hosting / blogging capability.
JournalHell.com was just a re-branded version of picsFolio.com to target the 'IconHell.com, AwayHell.com, etc..' crowd.